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About us

Retention that's good for your customers too.

Chikabonita Global helps health and wellness subscription brands understand why their customers leave, and keep them in a way those customers would thank them for.

Chika Daniel, founder of Chikabonita Global

Hello, I'm Chika Daniel.

I founded Chikabonita Global to help wellness brands keep the customers they work so hard to win. My background is in psychology and digital marketing, and that combination shapes every audit: the data shows where subscribers leave, and psychology explains why.

Most of the fixes that follow are about timing, honesty and helping people build a habit, not about sending more emails or offering bigger discounts. I believe a subscription should be easy to keep and easy to leave. When it is, the customers who stay are the ones getting real value, and that is the kind of retention that lasts.

Experience10+ years in digital marketing
EducationBSc Psychology, MSc Management with Digital Marketing
Based inUnited Kingdom, working with brands everywhere

Get in touch

chika@chikabonitaglobal.com LinkedIn: Chika Daniel

I reply to every email within 2 working days.

Our values

We help your customers stay because they want to.

There are two ways to keep a subscriber: make it hard to leave, or make it worth staying. We only do the second. It is better for your customers, better for your reputation, and it lasts.

Earn the stay, never trap it

We never recommend making cancelling harder than signing up. Easy skip, pause and cancel build trust, and trust keeps customers.

Your customer is never the opponent

Every fix we recommend must be good for the person taking your product, not only for your revenue.

Products that genuinely help

We work with brands whose products help the people who use them, and we turn down claims that can't be supported.

Honest numbers, kept promises

Estimates are labelled as estimates. We deliver on time, and our guarantee means exactly what it says.

Unbranded wellness products: a greens pouch, capsules, a dropper bottle, a protein tub with a wooden scoop and loose herbal tea

What we won't do

These are the lines we hold, whatever the fee.

Make cancelling harder

No hidden cancel buttons, guilt-laden flows or surprise charges. If it would frustrate us as customers, we won't recommend it.

Overstate what we know

Modelled figures are marked as modelled. If your data is too thin for a useful answer, we tell you before you pay.

Take work we can't stand behind

If a product makes claims it can't support, or the real problem is the product itself, we say so and step back.

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